So, Why Retail Beauty in Your Salon?
You have probably noticed us here at Barneys Salon Supplies harp on about products ideal for retail and in your salon, and this is for very good reason. So, why retail beauty in your salon? A recent report by Market Research Future projecting that the Australian beauty and personal care market will reach $10.3 billion by 2027, and is currently sitting at around $8 billion. What does this mean? There is plenty of opportunity for your salon to make a few extra dollars and grow what looks to be a promising avenue for your business.
Australian beauty and personal care market will reach $10.3 billion by 2027,
Retail sales in beauty salons can be a great way for salon owners to increase revenue and provide a more comprehensive experience for their clients.
First and foremost, selling retail products in a beauty salon allows salon owners to offer a wider range of products to their clients. This not only increases the potential for additional revenue, but also allows clients to purchase products they have used during treatment or even as a gift for their fellow beauty buddies.
This makes it convenient for them to continue their beauty routine at home, when they are travelling and share with their friends as gifts, which can lead to repeat business, new business and customer loyalty. With so much competition out there, customer loyalty should be one of your business goals of focus!
Additionally, offering unique and even particular retail beauty in your salon can increase the exposure of trending brand, providing more opportunities for clients to try and purchase the products. This can lead to increased brand awareness and ultimately drive more business to the salon. Which is exactly what you want!
Retail products can easily be used as an upselling opportunity for salon services, of course this is no news to you! This not only benefits the salon financially, but also helps the client enjoy the best possible results from their service long after they leave the chair. And you can do this easily by incorporating some products from your point of sale into the beauty treatment and lead into what you used, and even what compliments the service, at the register.
One of the most important things to consider is the experience you are creating and the brand difference you are building for your salon. Selling beauty retail products in a salon is another great way for salon owners to differentiate themselves from their competitors. It can set them apart by offering a wider range of products and more complete beauty experience for their clients, be it something unique or exclusive, or even on trend.
Selling beauty products on trend can make selling retail even easier! And there are so many perfect picks suitable for you POS display. Think cruelty-free products, collagen-boosting buys, sheet masks, lash growth serums and more! Barneys customers are loving our retail ideas so much we have a great digital booklet you can flip through and an exclusive retail category showcasing our best beauty retail buys. Check them out.
Retail sales are a beneficial addition to any beauty salon, it’s a win-win situation for both the salon and the clients.