Inside Scoop with Noemi Lash & Brow Dye – Q&A Spotlight
Lash & brow dyeing just got a whole lot more exciting with the revolutionary range from Noemi. Picture this: tinting meets a nourishing care formula, giving your clients’ brows and lashes the royal treatment they deserve. We’re talking strength, protection, and growth all wrapped up in one little tube!
We have our reasons on why you should jump on the Noemi bandwagon, yet we thought we’d invite Olivia, Marketing Coordinator from Noemi Australia to offer a little insight into the brand and the formula.
What inspired the rise of Nomei?
As distributors of Noemi Products in Australia, we’ve been privileged to play a part in Noemi’s journey by introducing their exceptional offerings to our market.
Some things you may want to know about Noemi before we get started is that Noemi was founded in the pandemic by owners Raffaele, Tatjana, and Angela. An interesting fact not many people know is that Raffaele and Tatjana named the brand after their daughter Noemi. How cute is that!
The first time we noticed Noemi was actually on Instagram! Witnessing the buzz surrounding their products and hearing rave reviews from those who had trialed them, we knew we had to experience them firsthand. Upon receiving and trying out the products ourselves, particularly the hybrid dye, we were immediately hooked. It was clear that Noemi had something special to offer, and we were determined to share it with our audience as soon as possible.
Once Noemi hit our shelves, the response was overwhelmingly positive. Customers were just as enamoured with the products as we were, and they quickly became best-sellers. So I believe what inspired the rise of Noemi is a combination of factors—the founders’ understanding of the brow community and its needs, their unwavering passion for brows, and their commitment to innovation.
Moving forward, we’re thrilled to continue our partnership with Noemi, bringing their expanding range of products to beauty enthusiasts around the globe.
What is the stand-out difference between Noemi and other comparable brands on the market?
I would say a combination of elements make Noemi’s Hybrid Dyes stand out. Their dye formula ensures not only a gorgeous stain but also contains nourishing ingredients that hydrate brows! Additionally, other dyes in the market require extensive colour theory knowledge but with Noemi, the dyes are super true to colour making them super beginner-friendly. Plus the Noemi clear corrector allows users the adjust the colour and stain intensity, which is an innovative and stand-out product for Noemi.
Why should our customers jump on the Noemi bandwagon?
🎨 Versatile: Noemi is perfect for both brows and lashes. One-stop shop? We think so.
⏳ Long-lasting: If you’re a commitment phobe this dye isn’t for you ;). With a pH value of 9-10, this dye penetrates deep, leaving a stain on your skin for up to 8 days and giving your hair colour that lasts 4-6 weeks. Talk about commitment!
🌈 Extensive Range: We’re spoiling you for choice with 9 stunning colors plus a clear colour corrector. Mix and match to create your clients dream brows!
🤝 Compatibility: Noemi plays nice with others. You can safely pair it with lamination and lash lift services, all thanks to its magical Henna Extract (not to be confused with henna pigment) formulation.
🌱 Vegan: Yep, you read that right. Cruelty-free and vegan-friendly, because looking fabulous should never come at the expense of our furry friends.
⏰ Shelf Life: We’ve got your back for the long haul. Noemi stays fresh for up to 12 months after opening, so you can keep slaying those brows and lashes without a worry.
💸 Economical: Value for money? Absolutely. Each 15ml tube gives you approximately 60 uses, so you can keep turning heads without breaking the bank.
Can you tell us more about the colour and results?
One of the most remarkable aspects of Noemi Hybrid Dye is its remarkable versatility, allowing brow artists to tailor the colour and overall results to meet the unique needs of their clients. With Noemi, brow artists have the flexibility to create looks ranging from subtle and natural to bold and intense stains. The colours deliver rich, vibrant pigmentation that can last up-to 8 days on the skin and up to 6 weeks on the hairs, providing clients with stunning brows that enhance their natural beauty. This adaptability is invaluable in meeting the individual preferences and style goals of each client.
How should client’s prepare for a Noemi treatment?
The beauty of Noemi Dye lies in its simplicity, making it easy for clients to prepare for their treatment. Prior to their appointment, we advise clients to refrain from trimming or plucking their brow hairs. This will make your brow artist job a lot easier, plus you will get to see a more dramatic transformation! Overall, preparing for a Noemi treatment is hassle-free, requiring minimal effort.
Any tips on client aftercare for longevity?
Three words: Do. Your. Aftercare.
Client aftercare is key to ensuring the longevity and vibrancy of your Noemi Dye treatment. If you’re unsure where to start, don’t hesitate to consult with your brow artist or consider investing in a high-quality brow serum.
Noemi offers the Long and Strong Lash and Brow Serum, specially formulated to stimulate hair growth whilst protecting your brow dye. Incorporating this serum into your aftercare routine can enhance the longevity of your Noemi treatment, ensuring your brows remain beautiful and well-defined between appointments.
Overall, following an aftercare routine helps to preserve the dye and ensures you will continue to enjoy beautiful, well-defined brows between appointments. By following these simple steps, clients can rest assured that they are ready to achieve stunning results with Noemi Dye.
