Q&A with Mitty Nails – Let’s talk nails with Mitra Burns

Mitty, an Australian brand, was established in 2014 by Mitra Burns, deriving its name from Mitra herself. The inception of Mitty originated when Mitra was in the hospital recovering from a kidney transplant. During this time, she stumbled upon nail art on Instagram and instantly fell in love with it. However, her enthusiasm waned as she encountered the subpar quality of existing nail products. Motivated to make a change, Mitra decided to take matters into her own hands, thus giving birth to the Mitty brand both in product development and nail training.

We get to know more about the brand taking the nail industry by storm, in our latest Q&A.

Recognizing the importance of exceptional customer experiences, Mitty invests efforts into ensuring customer satisfaction and loyalty. This entails comprehensive staff training to provide excellent customer service, offering informative pages and tutorials for customers’ benefit, and even providing nail training opportunities. Mitty goes above and beyond to surpass customer expectations, fostering a positive and lasting relationship with its clientele.

Where do you get your inspiration from when it comes to creating new products?

At Mitty, we recognize the importance of staying connected to the market and understanding the evolving needs and desires of our customers. To create innovative and exciting products, we employ a combination of strategies.

Market research forms a crucial part of our approach. We gather and analyse data to identify market trends, consumer preferences, and gaps in the industry. By understanding the market landscape, we can develop products that align with current demands and anticipate future trends.

Customer insights play a vital role in shaping our product development process. We actively listen to feedback, conduct surveys, engage with our customers on social media platforms, and maintain open lines of communication. This helps us gain a deep understanding of our customers’ pain points, desires, and expectations, ensuring that our new products address their specific needs.

Industry trends act as a source of inspiration and guidance. We keep a close eye on the latest developments, innovations, and emerging concepts within the nail industry. By staying informed, we can adapt our product range to align with shifting preferences and capitalize on new opportunities.

Creative exploration is a fundamental aspect of our product development journey. Our team of experts, including product developers, designers, and creative minds, collaboratively brainstorm and explore various ideas. We foster an environment that encourages experimentation, out-of-the-box thinking, and the freedom to push boundaries. This creative process helps us generate fresh concepts and unique product offerings.

By combining market research, customer insights, industry trends, and creative exploration, we are able to generate new ideas and develop products that resonate with our target audience. Our ultimate goal is to provide innovative, high-quality, and customer-centric solutions that exceed expectations and contribute to the growth and success of our brand.

We see a lot of mention from Mitty on training and follow your training academy. Such an important focus in our industry, and especially when it comes to nails. How important is it to stay up to date in this industry?

The nail industry does face challenges related to the lack of standards and the prevalence of low-quality services and prices in non-standard express nail shops. However, Mitty salons have successfully differentiated themselves in this competitive landscape. Despite being surrounded by cheaper salons, Mitty salons consistently experience high demand, with bookings made weeks in advance. This demonstrates that clients are willing to pay for value when it is offered.

Mitty salons exemplify the value that clients seek by focusing on several key factors. Firstly, their nail technicians are highly skilled and continuously trained in the newest nail technology, nail art techniques, and equipment. By staying up-to-date with the latest industry developments, Mitty ensures that their technicians are well-equipped to deliver top-notch services.

Additionally, Mitty salons maintain a strict hygiene standard, prioritizing cleanliness and client safety. This commitment to maintaining a hygienic environment instils confidence in clients and adds to the overall value of the salon experience.

Ongoing training and upskilling play a crucial role in delivering exceptional value to clients. By investing in their staff’s professional development, Mitty ensures that their technicians are consistently improving their skills, staying ahead of trends, and providing the best possible service to clients.

The success of Mitty salons demonstrates that clients are willing to pay a premium for the value they receive, including skilled technicians, the latest technology, innovative nail art, and a commitment to hygiene. By delivering on these aspects, Mitty creates a boutique salon experience that stands out in the industry, attracts loyal clients, and sets a standard for excellence.

So, why train with Mitty?

At Mitty, our educators are experienced and fully trained nail technicians who possess a deep understanding of what it takes to deliver exceptional services on a daily basis. We place great importance on providing comprehensive training that equips trainees with the necessary skills and knowledge to excel in their roles.

During our training programs, we prioritize creating a comfortable and confident learning environment. We understand that each trainee may have different levels of experience and learning styles, so we adapt our training pace to accommodate individual comfort levels. We take the time to address questions, share valuable tips and tricks, and ensure that trainees develop the skills needed to deliver high-quality work.

Our training programs cater to a wide range of skill levels, from beginners to advanced technicians. We tailor the training curriculum to match the needs and abilities of each trainee, ensuring that they receive the appropriate guidance and support throughout the learning process.

Furthermore, we offer ongoing support even after the training is completed. We understand that continuous learning and development are crucial for professional growth, so we provide access to resources, tutorials, and assistance to help trainees further enhance their skills and knowledge.

Importantly, our educators are not only skilled technicians but also trained in effective teaching techniques. They possess the ability to explain each step of the process in a clear and understandable manner, ensuring that trainees grasp the concepts and techniques being taught. By offering comprehensive training, individualized support, and experienced educators, Mitty aims to empower nail technicians at all levels and contribute to the growth and success of professionals in the industry.