Love a deep dive into a brand? Let’s do it with InLei. Discover the Excellence Behind InLei in our latest Q&A
In the ever-evolving world of beauty, certain brands stand out for their innovation, quality, and dedication to excellence. InLei is one such brand, renowned among lash professionals for its superior products and commitment to enhancing natural beauty. To delve deeper into what makes InLei a favorite in the industry, we sat down with the visionary minds behind the brand for an exclusive Q&A session.
In this insightful conversation, we explore the origins of InLei, the philosophy driving their product development, and the secrets behind their exceptional lash products. From the initial spark of inspiration to the meticulous crafting of each item, you’ll get an inside look at the journey and passion that fuel InLei’s success.
Join us as we uncover the story of InLei, discovering why their products have become indispensable tools for lash professionals worldwide. Whether you’re a seasoned lash artist or new to the industry, this Q&A promises to provide valuable insights and inspiration. Let’s dive into the world of InLei and learn what sets them apart in the beauty landscape.
What inspired the generation of InLei?
InLei Lash Filler was created by the Founders of InLei, Tatiana and Sergey. It all started from and idea that Italy is known for art and beauty and has the most innovative technologies with the most established formulas in the world.
Tatiana dreamt of how to combine this with her passion in the eyelash and eyebrow industry and was determined to adapt those innovations from the hair and beauty world, and create a 100% Italian Lash & Brow Product.
They travelled throughout Italy in search of companies and resources to develop a range that was never produced before. Months turned into years of conducting countless tests, modifying substances, adding and removing ingredients.
At the time, no one knew that lash lifting would become an independent sector in the current market, but the goal was clear: to create products of the highest quality, developed with attention to detail and of Italian quality.
After a lot of testing, research and endless trials, the first InLei® Lash Filler line was released in 2017. This revolutionary creation of InLei Lash Filler represented a turning point in the eyelash industry, redefining the standards of existing lash lifts. The advanced formulations and extraordinary thickening results, revolutionary at the time, captured the attention of artists around the world. Lash Filler has quickly become a trusted name and a product of the exceptional quality and extraordinary performance.
The InLei® Lash Filler treatment has achieved extraordinary success in record time; everyone wants curled, thick, shiny and healthy looking eyelashes, and that is what the product delivers.
In 2020, despite global challenges, InLei® brought a new concept to the world: the InLei® Brow Bomber line, which has received a great response from Brow Artists around the world.
InLei’s commitment to excellence means that everything has its time to be re-evaluated, and so the time has come to review the formulations of InLei® Filler 3 and the entire InLei® Lash Filler protocol.
During the previous journey, InLei was able to achieve significant results:
- It guarantees effective hair thickening through clinical tests – InLei was the FIRST IN THE WORLD to achieve this
- InLei was able to create a safe, effective and reliable product in accordance with all cosmetic regulations
- InLei a line of products that work together as a synergy
- All InLei products undergo a variety of tests and clinical trials to ensure they are absolutely safe to use
- InLei has all the necessary documents and support for regulations of products in different countries, ensuring market security at an international level
However, since 2021 InLei has been working on new ideas and formulations for an even better performance.
The reason why they wanted to launch a new an updated formula was because first of all, they wanted to improve the performance of the treatment, focusing on thickening and adding a new element: elongation.
They also wanted to create a reformulation of products in accordance with vegan principles while maintaining a high level of performance and obtain certification. InLei as a company is committed to sustainability.
One of the other reasons was to idea to reduce the time needed for the entire treatment, introducing eyelash wash for greater protection from allergies while maintaining the promised effectiveness of the treatment. And the last but not least, to increase the range of professional products and to continue redefine the lash industry.
Q: With so many lash lifting brands on the market, why choose InLei?
The product range is 100% made in Italy from the highest quality Italian raw ingredients
- All products in the range undergo multiple laboratory testing to ensure it meets the requirements of all countries and is absolute safe to use
- InLei products are the only products in the world that have scientifically proven clinical results
Q: What are the standout differences between inLei and other global brands?
InLei is the first brand to be clinically proven, to thicken lashes by 25% and now lengthen lashes by 9%, simply from getting the treatment done! After 3 treatments you and your clients will notice their lashes are healthier, stronger and even ticker & longer.
It combines a lash lift and a treatment at the same time allowing to gently perm the lashes achieving an effective curl as well as look after the health of the eyelashes.
Q: Who is InLei ideal for?
InLei is perfect for everyone! It is a little gentler system in comparsion to others, this means it works well on thin hairs and of course the hydrating steps: Filler 3 and Lash Molecular 4 are fantastic to rehydrate thinner hairs after the chemical process. But timings for Form 1 can also go up to 12 minutes, which means it is also great for those with thick lashes.
Q: How should client’s prepare for an InLei treatment?
For convenience of the artist, having no makeup on specifically mascara is super helpful. It is also best to not have had a lash lift for 6 weeks.
However, no particular preparation is needed!
Q: Any tips on client aftercare for longevity?
Fashion Lash! Is our secret weapon in Lash Filler aftercare, it is almost the at home version of Lash Molecular 4. Fashion Lash is packed with hydrating and strengthening ingredients, to keep lashes soft & silky. But also has a soft gel like hold that styles your lashes in place for the day, while giving them a luminesce shine. And of course, protecting lashes from outside factors, like makeup & dirt!
Q: Is there a reference guide for a step-by-step on how to shop the InLei Lash Filler brand and how to use each product?
We have many resources on file and much to share. Start with the complimentary download on the lash filler and be sure to reach out to Barneys for more information based on your product needs! Enjoy! And don’t forget to follow us on Instagram for more >
