Why you need to take advantage of impulse buying right now & how!
Despite the obvious, being festive season, you will be flat our trying to keep up with client bookings, so why bother with retail in your beauty salon?
Because this is the most opportunistic time to cash in on impulse buying. With lockdown lifted, the excitement of being out in the first place is enough to trigger a few impulse buys! Plus, our clients are flat out trying to get back into the swing of things with enough on their plate, so your eye-level gift ideas may be the perfect saviour!
Here are a few ideas on great retail ideas that prompt the extra sales, and more importantly how you can maximise the opportunity.
What to sell for impulse purchases?
Quick & Easy Stocking Fillers
There is no need to overcook the idea. Think of nicely packaged, easy to use beauty products suitable for most. Ideas can include nail polish, facial cleansing foams, collagen masks, body lotion gift packs or even a lotion with a bow on it! If you sell gift cards, then be sure to put these on display also! The options are endless.
Trending Beauty Gifts
Sometimes following what’s on trend can make life easier! And there are so many perfect picks suitable for you POS display. Think cruelty-free products, collagen-boosting buys, sheet masks, lash growth serums and more!
How To Sell It
Get creative with your display and messaging
Colour ignites the senses and certainly aids in action. It doesn’t take much to make your gifts look visually attractive and ready for gifting. The easier you make it for your client, the easier it is to sell.
Create a theme with your gift giving ideas. Think ‘Stocking filler ideas’ or ‘The gift of beauty’, ‘Something for the lotion lovers’.
Bundle add-on gifts with your gift cards
This is a great way to grab additional sales. Match a gift for a certain dollar value that your client can add on to the gift card. This way they feel they are giving an instant gift as well as an experience.
Think buying level
There is much strategy in the way supermarkets situate their point of sale for those items they want to get off the shelf! And that is at eye-level! Place what you want to sell the most, at most value to you, at eye level. Ensure your signs and your display are just as effective.
Price points
Let’s face it, whilst we are all guilty of impulse buying at Christmas, the reality is, we all have a budget, especially post lockdown. Consider medium priced gift ideas and clearly group and label low to high value prices and savings. Often, the mere idea your customer is getting a good deal, will be enough to push the sale.
Eye-catching displays and visual merchandising
When it comes to beauty and Christmas gift ideas, even passer’s by will walk in to pick up a last-minute gift idea, if they know about it. If you have space in your windows to prop up a gift giving display, then do so. Hang a few baubles, add a few signs. Make it inviting for anyone to pop in, not just your current clientele. Plus, this gives you a great conversation starter during treatments, and a few subtle hints as you head back to the counter!
